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The personal branding phenomenon : realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques of Michael, Martha & Oprah

Author: Peter Montoya; Tim Vandehey
Publisher: [Santa Ana, CA] : [Peter Montoya Inc.], ©2002.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: Peter Montoya; Tim Vandehey
ISBN: 0967450616 9780967450612 1460995473 9781460995471
OCLC Number: 50299074
Notes: Publisher inferred from reply card enclosed.
Includes index.
Awards: Winner of Independent Publisher Book Awards (Business Breakthrough) 2003
Description: xiii, 235 pages ; 24 cm
Contents: pt. 1. Personal branding 101. Define your brand or your brand will define you --
Selling, marketing and branding --
How personal branding works --
pt. 2. The eight unbreakable laws of personal branding. Law one: The law of specialization --
Law two: The law of leadership --
Law three: The law of personality --
Law four: The law of distinctiveness --
Law five: The law of visibility --
Law six: The law of unity --
Law seven: The law of persistence --
Law eight: The law of goodwill --
pt. 3. How to build your personal brand. What's your brand? --
Creating a new personal brand --
Putting your personal brand to work --
Personal brand maintenance --
Personal brand power rankings --
Epilogue: The twenty-first century brand.
Responsibility: Peter Montoya & Tim Vandehey ; contributions made by Paul Viti.

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