skip to content
Personal brands : manage your life with talent and turn it into a unique experience Preview this item
ClosePreview this item
Checking...

Personal brands : manage your life with talent and turn it into a unique experience

Author: Roberto Álvarez del Blanco
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Álvarez del Blanco, Roberto.
Personal brands.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010
(OCoLC)610852818
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roberto Álvarez del Blanco
ISBN: 9780230302877 0230302874
OCLC Number: 712066690
Description: 1 online resource (xiii, 226 pages) : illustrations, charts
Contents: Brand yourself, or be branded : imagining life, identity and relationships --
Finding the best fit and the best relationships : anthropology and needs --
First steps : talent, mission and courage --
If it works for me--
: Narcissism, authenticity and values --
'It's the difference, stupid!' : relevance, energy and differentiation --
Dress for success, get up on the stage and perform : reputation, image and positioning --
Give yourself that personal touch : creativity, aesthetics and optimism --
Give me a lever long enough and I shall move the world : leadership, influence and power --
Reach for the stars--
: architecture and good governance for your personal brand --
Design and live your personal brand ... with passion : setting an agenda for your action plan.
Responsibility: Roberto Álvarez del Blanco ; [foreword by David A. Aaker].

Abstract:

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and  Read more...

Reviews

Editorial reviews

Publisher Synopsis

My long-time friend, Roberto Alvarez del Blanco is the ideal person to write this book. He has been skilled at managing his own brand and thus is a good role model. More relevant, he is one of the Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/712066690> # Personal brands : manage your life with talent and turn it into a unique experience
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "712066690" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/478753197#Place/houndmills_basingstoke_hampshire> ; # Houndmills, Basingstoke, Hampshire
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
   schema:about <http://experiment.worldcat.org/entity/work/data/478753197#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
   schema:about <http://id.worldcat.org/fast/1137062> ; # Success in business
   schema:about <http://id.worldcat.org/fast/1111876> ; # Self-presentation
   schema:about <http://id.loc.gov/authorities/classification/BF697> ;
   schema:about <http://dewey.info/class/658.827/e22/> ;
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/87630020> ; # Roberto Álvarez del Blanco
   schema:datePublished "2010" ;
   schema:description "The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand."@en ;
   schema:description "Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/478753197> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/610852818> ;
   schema:name "Personal brands : manage your life with talent and turn it into a unique experience"@en ;
   schema:productID "712066690" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/712066690#PublicationEvent/houndmills_basingstoke_hampshire_new_york_palgrave_macmillan_2010> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/478753197#Agent/palgrave_macmillan> ; # Palgrave Macmillan
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359585> ;
   schema:url <http://www.myilibrary.com?id=302837> ;
   schema:url <http://link.springer.com/openurl?genre=book&isbn=978-1-349-32226-8> ;
   schema:url <http://public.eblib.com/EBLPublic/PublicView.do?ptiID=665905> ;
   schema:url <http://site.ebrary.com/id/10454624> ;
   schema:url <http://dx.doi.org/10.1057/9780230302877> ;
   schema:url <https://link.springer.com/openurl?genre=book&isbn=978-1-349-32226-8> ;
   schema:url <http://libproxy.uwinnipeg.ca/login?url=http://link.springer.com/10.1057/9780230302877> ;
   schema:url <http://www.palgraveconnect.com/doifinder/10.1057/9780230302877> ;
   schema:workExample <http://dx.doi.org/10.1057/9780230302877> ;
   schema:workExample <http://worldcat.org/isbn/9780230302877> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/712066690> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/478753197#Agent/palgrave_macmillan> # Palgrave Macmillan
    a bgn:Agent ;
   schema:name "Palgrave Macmillan" ;
    .

<http://experiment.worldcat.org/entity/work/data/478753197#Place/houndmills_basingstoke_hampshire> # Houndmills, Basingstoke, Hampshire
    a schema:Place ;
   schema:name "Houndmills, Basingstoke, Hampshire" ;
    .

<http://experiment.worldcat.org/entity/work/data/478753197#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://id.worldcat.org/fast/1111876> # Self-presentation
    a schema:Intangible ;
   schema:name "Self-presentation"@en ;
    .

<http://id.worldcat.org/fast/1137062> # Success in business
    a schema:Intangible ;
   schema:name "Success in business"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
   schema:name "Branding (Marketing)"@en ;
    .

<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=665905>
   rdfs:comment "Click here to access this resource online" ;
    .

<http://viaf.org/viaf/87630020> # Roberto Álvarez del Blanco
    a schema:Person ;
   schema:familyName "Álvarez del Blanco" ;
   schema:givenName "Roberto" ;
   schema:name "Roberto Álvarez del Blanco" ;
    .

<http://worldcat.org/isbn/9780230302877>
    a schema:ProductModel ;
   schema:isbn "0230302874" ;
   schema:isbn "9780230302877" ;
    .

<http://www.worldcat.org/oclc/610852818>
    a schema:CreativeWork ;
   rdfs:label "Personal brands." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/712066690> ; # Personal brands : manage your life with talent and turn it into a unique experience
    .

<http://www.worldcat.org/title/-/oclc/712066690>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/712066690> ; # Personal brands : manage your life with talent and turn it into a unique experience
   schema:dateModified "2017-12-22" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.