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Personal selling : achieving customer satisfaction and loyalty

Author: Rolph E Anderson; Alan J Dubinsky
Publisher: Boston : Houghton Mifflin, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Anderson, Rolph E.
Personal selling.
Boston : Houghton Mifflin, ©2004
(OCoLC)894928291
Document Type: Book
All Authors / Contributors: Rolph E Anderson; Alan J Dubinsky
ISBN: 0618260455 9780618260454
OCLC Number: 53097442
Description: xxii, 504 pages : illustrations ; 27 cm
Contents: Overview of personal selling --
The personal selling process --
Understanding and communicating with customers --
Achieving success in personal selling
Responsibility: Rolph E. Anderson, Alan J. Dubinsky.

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