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Personalities and products : a historical perspective on advertising in America

Author: Edd Applegate
Publisher: Westport, Conn. : Greenwood Press, 1998.
Series: Contributions to the study of mass media and communications, no. 53.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial  Read more...

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Genre/Form: History
Additional Physical Format: Online version:
Applegate, Edd.
Personalities and products.
Westport, Conn. : Greenwood Press, 1998
(OCoLC)655172456
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edd Applegate
ISBN: 0313303649 9780313303647
OCLC Number: 37187541
Description: xii, 178 pages ; 22 cm.
Contents: Advertising in colonial America --
The first advertising agents --
How P.T. Barnum helped change the course of advertising --
Advertising patent medicine : the rise of Lydia Pinkham --
John Wanamaker and his influence on retail advertising --
Albert Lasker and the Lord and Thomas advertising agency --
Procter & Gamble and advertising cleanliness : the first 100 years --
The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
Series Title: Contributions to the study of mass media and communications, no. 53.
Responsibility: Edd Applegate.

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?The book is a quick read and is clearly not intended to be a comprehensive history of advertising. Yet in its brevity it provides enough background material to make many of the people gain Read more...

 
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