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Personalities and products : a historical perspective on advertising in America 预览资料
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Personalities and products : a historical perspective on advertising in America

著者: Edd Applegate
出版商: Westport, Conn. : Greenwood Press, 1998.
丛书: Contributions to the study of mass media and communications, no. 53.
版本/格式:   图书 : 英语查看所有的版本和格式
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附加的形体格式: Online version:
Applegate, Edd.
Personalities and products.
Westport, Conn. : Greenwood Press, 1998
(OCoLC)655172456
文件类型:
所有的著者/提供者: Edd Applegate
ISBN: 0313303649 9780313303647
OCLC号码: 37187541
描述: xii, 178 p. ; 22 cm.
内容: Advertising in colonial America --
The first advertising agents --
How P.T. Barnum helped change the course of advertising --
Advertising patent medicine : the rise of Lydia Pinkham --
John Wanamaker and his influence on retail advertising --
Albert Lasker and the Lord and Thomas advertising agency --
Procter & Gamble and advertising cleanliness : the first 100 years --
The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
丛书名: Contributions to the study of mass media and communications, no. 53.
责任: Edd Applegate.

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