skip to content
Personalities and products : a historical perspective on advertising in America Preview this item
ClosePreview this item
  • Preview this Item (Questia)

Personalities and products : a historical perspective on advertising in America

Author: Edd Applegate
Publisher: Westport, Conn. : Greenwood Press, 1998.
Series: Contributions to the study of mass media and communications, no. 53.
Edition/Format:   Book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

 

Find a copy in the library

Retrieving... Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Applegate, Edd.
Personalities and products.
Westport, Conn. : Greenwood Press, 1998
(OCoLC)655172456
Document Type: Book
All Authors / Contributors: Edd Applegate
ISBN: 0313303649 9780313303647
OCLC Number: 37187541
Description: xii, 178 p. ; 22 cm.
Contents: Advertising in colonial America --
The first advertising agents --
How P.T. Barnum helped change the course of advertising --
Advertising patent medicine : the rise of Lydia Pinkham --
John Wanamaker and his influence on retail advertising --
Albert Lasker and the Lord and Thomas advertising agency --
Procter & Gamble and advertising cleanliness : the first 100 years --
The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
Series Title: Contributions to the study of mass media and communications, no. 53.
Responsibility: Edd Applegate.

Reviews

User-contributed reviews
Retrieving weRead reviews...
Retrieving GoodReads reviews...
Retrieving Amazon reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.