详细书目
| 附加的形体格式: | Online version: Applegate, Edd. Personalities and products. Westport, Conn. : Greenwood Press, 1998 (OCoLC)655172456 |
|---|---|
| 文件类型: | 书 |
| 所有的著者/提供者: |
Edd Applegate |
| ISBN: | 0313303649 9780313303647 |
| OCLC号码: | 37187541 |
| 描述: | xii, 178 p. ; 22 cm. |
| 内容: | Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s. |
| 丛书名: | Contributions to the study of mass media and communications, no. 53. |
| 责任: | Edd Applegate. |
标签
添加标签 目的是为 "Personalities and products : a historical perspective on advertising in America".
争取是第一个!

