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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/213080149 Title: Personality not included : why companies lose their authenticity--and how great brands get it back Author: Rohit Bhargava Publisher: New York : McGraw-Hill, ©2008. ISBN/ISSN: 9780071545211 0071545212 OCLC:213080149

  
  

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• Branding (Marketing)
• Authenticity (Philosophy)

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Personality not included : why companies lose their authenticity--and how great brands get it back

Author:	Rohit Bhargava
Publisher:	New York : McGraw-Hill, ©2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe." "Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out."--Jacket.  Read more...
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