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Perspectives in communication studies : festschrift in honor of Prof. Dr. Ayseli Usluata

Author: Burcu Sabuncuoglu
Publisher: Frankfurt am Main ; New York : Peter Lang, [2016]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book's aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Binay Kurultay, Ayse
Perspectives in Communication Studies : Festschrift in Honor of Prof. Dr. Ayseli Usluata
Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Burcu Sabuncuoglu
ISBN: 9783653069488 3653069483
OCLC Number: 958582287
Notes: Description based upon print version of record.
Description: 1 online resource (192 p.)
Contents: Cover; Contents; Introduction; Personal Tributes; A Professional Tribute to Professor Dr. Ayseli Usluata; The Lady Who Taught Us The Meaning of Ethics; Karlar Prensesi; Sempatik ve Sıcak Bir İletişim Simgesi; A Personal Tribute to Professor Dr. Ayseli Usluata; Ayseli Usluata ile Boğaziçi de, Yeditepe de Mutluluk, Yaşama Sevinci Dolu…; Bir Sırdaş Kazanmak; Güler Yüzlü Kahramanım; Academic Articles; The Little Creamery that Could: Weathering a Crisis and Maintaining Brand Loyalty The Role of Translation as an Effective Means of Communication in the Nation-Building Process of a Country: The Case of Turkey in the Early Years of the Republic (1920-1940s)Alternative Approach to Media Education: The Case of Marmara School; Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations; (Re)presenting Gender in Children's Television Commercials; Something Old Something New: Storytelling in Digital Advocacy Campaigns; Political Cartoon's Symbolic Lynching Power Digitalization of Communication Patterns in Everyday LifeOrganizational Culture of The Ottoman Police; Happiness Theme in Advertising Messages: An Investigation of ETI Jingle; Opinion Pieces; The Happiness Mindset vs. The Unhappiness Mindset; Gluck ve 18. Yüzyıl Aydınlanma Çağı Müziği
Responsibility: edited by Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen.

Abstract:

This book's aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.

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