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Perspectives on Methodology in Consumer Research

Author: David Brinberg; Richard J Lutz
Publisher: New York, NY : Springer New York, 1986.
Edition/Format:   eBook : Document : EnglishView all editions and formats

This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these  Read more...


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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Brinberg; Richard J Lutz
ISBN: 9781461386094 1461386098
OCLC Number: 852789264
Description: 1 online resource (301 pages)
Contents: I Philosophical Orientations.- 1 Art Versus Science as Ways of Generating Knowledge About Materialism.- Traditional Antipathy of Art and Science.- Applications of Art to Materialism.- How Do Art and Science Differ as Approaches to Knowledge?.- Art's Potential Contributions to Consumer Behavior.- Conclusion.- 2 Implications from the "Old" and the "New" Physics for Studying Buyer Behavior.- Psychology as a Traditional Science.- The Influence of Marketing.- Goals of the "Old" Science.- Implications from the "New" Science.- Affect, Cognition, and Purchasing Intention.- Conclusion.- II Analytic Strategies.- 3 An Idiothetic Analysis of Behavioral Decision Making.- Limitations of Nomothetic Treatment of Data.- An Idiothetic Approach to Behavioral Decision Making.- Concluding Remarks.- 4 Building Consumer Behavior Models with LISREL: Issues in Applications.- The LISREL Model.- Applications.- Application 1: Validity Assessment and the Attitude-Behavior Relationship.- Application 2: Inequality Constraints.- Application 3: MTMM Data.- Issues and Caveats in Applications.- Issue 1: Do We Really Believe Our Models?.- Issue 2: Empirical Identification.- Issue 3: Offending Estimate.- Issue 4: Interpretational Confounding.- Concluding Remarks.- 5 Meta-Analysis: Techniques for the Quantitative Integration of Research Findings.- Integrating Research Findings: A Brief Historical Review.- Increasing Our Confidence and Understanding in a Research Finding.- Quantitative Procedures.- Summary and Conclusions.- 6 Social Interaction Data: Procedural and Analytic Strategies.- Social Interaction Research in Marketing and Consumer Behavior.- Observational Coding Systems.- Analytic Strategies for Social Interaction Data.- Using Social Interaction Data for Theory Development.- III Applications.- 7 Expanding the Ontology and Methodology of Research on the Consumption Experience.- The Consumption Experience.- Ontology: An Expanded Model of the Consumption Experience.- Systemic Inter-Relationships and Overlaps in the Consumption Experience.- Methodology: Some Extensions in Techniques for Studying the Consumption Experience.- Conclusion.- 8 A Theory of the Inductive Learning of Multiattribute Preferences.- Theory.- Discussion.- Appendix 1. The Pattern Recognition Algorithm.- Appendix 2. The Evaluation Algorithm.- Author Index.
Responsibility: edited by David Brinberg, Richard J. Lutz.


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