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Perspectives on radio and television : telecommunication in the United States.

Author: F Leslie Smith; John W Wright, II.; David H Ostroff
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1998.
Series: LEA's communication series.
Edition/Format:   Print book : English : 4th ed.View all editions and formats
Database:WorldCat
Summary:
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter  Read more...
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Document Type: Book
All Authors / Contributors: F Leslie Smith; John W Wright, II.; David H Ostroff
ISBN: 0805820922 9780805820928
OCLC Number: 40754282
Description: xix, 735 pages : illustrations ; 26 cm.
Contents: Contents: Preface. Preview. Part I: Historical Perspective. Radio Broadcasting: From 1842. Television Broadcasting: From 1884. Cable Television: From 1949. Other Electronic Mass Media Technologies: From 1948. Part II: Creative and Informational Perspectives. Production, Programs, and Performance in Electronic Mass Media. Programming by Electronic Mass Media. Electronic Mass Media News. Commercials and Other Persuasive Announcements. Part III: Physical Perspective. Radio Energy. Radio Channels. Television Channels. Part IV: Legal and Ethical Perspective. Electronic Mass Communication Law. Regulation of Electronic Mass Media. Electronic Mass Media and the First Amendment. Ethics and Self-Regulation in Electronic Mass Media. Part V: Economic Perspective. Sales and Advertising. Audience Research and Ratings. Local Outlets. Electronic Mass Media Networks. Careers in Electronic Mass Media. Part VI: Comparative Perspective. Noncommercial Radio and Television. Foreign National and International Radio and Television. Corporate Video. Part VII: Sociopsychological Perspective. Factors in Degree of Impact. Impact. Research and Theory.
Series Title: LEA's communication series.
Other Titles: Radio and television
Telecommunication in the United States
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This text describes the field of radio and television in the United States in a manner intended to make the book suitable for the classroom teacher. It is divided by subject to be assigned as and  Read more...

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