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Perspectives on social media marketing

Author: Stephanie Agresta; B Bonin Bough; Jason I Miletsky
Publisher: Boston, MA : Cengage Learning [distributor], 2010.
Series: Get both sides of the story.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. This book looks at issues such as: understanding what social media is,  Read more...

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Document Type: Book
All Authors / Contributors: Stephanie Agresta; B Bonin Bough; Jason I Miletsky
ISBN: 9781435456525 1435456521
OCLC Number: 665139600
Notes: Includes index.
Description: xx, 278 pages : illustrations ; 23 cm.
Contents: Really understanding social media --
Implementing strategy --
Tactical implementation --
Managing, measuring, and achieving success --
Just for fun.
Series Title: Get both sides of the story.
Responsibility: Stephanie Agresta, Bonin Bough ; [series editor: Jason Miletsky].

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PART I: REALLY UNDERSTANDING SOCIAL MEDIA. 1. How would you define social media? 2. Why has social media had such a powerful impact? 3. How has social media changed general marketing strategies? 4. Read more...

 
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