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The persuaders

Autor Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)Všichni autoři
Vydavatel: [Alexandria, Va.] : PBS Home Video, ©2004.
Vydání/formát:   DVD video : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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Detaily

Žánr/forma: Documentary television programs
Typ materiálu: Videorecording
Typ dokumentu: Obrazový materiál
Všichni autoři/tvůrci: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
OCLC číslo: 59670567
Poznámka o jazyku: Closed-captioned.
Poznámky: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Titulky: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Účinkující: Correspondent: Douglas Rushkoff.
Popis: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
Podrobnosti: DVD.
Obsahy: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
Jiné tituly: Frontline (Television program)
Odpovědnost: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

Anotace:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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