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The persuaders

Autore: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)Tutti gli autori
Editore: [Alexandria, Va.] : PBS Home Video, ©2004.
Edizione/Formato:   Video DVD : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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Dettagli

Genere/forma: Documentary television programs
Tipo materiale: Videorecording
Tipo documento: Materiale visivo
Tutti gli autori / Collaboratori: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
Numero OCLC: 59670567
Nota sulla lingua: Closed-captioned.
Note: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Riconoscimenti: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Interprete(i): Correspondent: Douglas Rushkoff.
Descrizione: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
Dettagli: DVD.
Contenuti: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
Altri titoli: Frontline (Television program)
Responsabilità: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

Abstract:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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