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The persuaders

著者: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)すべての著者
出版: [Alexandria, Va.] : PBS Home Video, ©2004.
エディション/フォーマット:   DVD : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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ジャンル/形式: Documentary television programs
資料の種類: Videorecording
ドキュメントの種類: 視覚資料
すべての著者/寄与者: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
OCLC No.: 59670567
言語注記: Closed-captioned.
注記: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
著作権: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
パフォーマー Correspondent: Douglas Rushkoff.
物理形態: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
詳細: DVD.
コンテンツ: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
その他のタイトル: Frontline (Television program)
責任者: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

概要:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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