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The persuaders

저자: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)모든 저자
출판사: [Alexandria, Va.] : PBS Home Video, ©2004.
판/형식:   DVD 비디오 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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상세정보

장르/형태: Documentary television programs
자료 유형: 비디오레코딩
문서 형식: 시각 자료
모든 저자 / 참여자: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
OCLC 번호: 59670567
언어 메모: Closed-captioned.
메모: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
크레딧: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
공연자 Correspondent: Douglas Rushkoff.
설명: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
세부사항: DVD.
내용: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
다른 제목 Frontline (Television program)
책임: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

초록:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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