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The persuaders

Autor: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)Todos os autores
Editora: [Alexandria, Va.] : PBS Home Video, ©2004.
Edição/Formato   Vídeo em DVD : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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Detalhes

Gênero/Forma: Documentary television programs
Tipo de Material: Gravação de vídeo
Tipo de Documento: Material visual
Todos os Autores / Contribuintes: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
Número OCLC: 59670567
Nota do Idioma: Closed-captioned.
Notas: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Créditos: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Executor(es): Correspondent: Douglas Rushkoff.
Descrição: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
Detalhes: DVD.
Conteúdos: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
Outros Títulos: Frontline (Television program)
Responsabilidade: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

Resumo:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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