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The persuaders

ผู้แต่ง: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)ผู้แต่งทั้งหมด
สำนักพิมพ์: [Alexandria, Va.] : PBS Home Video, ©2004.
ครั้งที่พิมพ์/รูปแบบ:   วีดีโอ ดีวีดี : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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ประเภท/แบบฟอร์ม Documentary television programs
ขนิดวัสดุ: การบันทึกวิดีโอ
ประเภทของเอกสาร: วัสดุที่มองเห็นได้
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
OCLC Number: 59670567
หมายเหตุถาษา: Closed-captioned.
หมายเหตุ: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
เครดิต: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
นักแสดง: Correspondent: Douglas Rushkoff.
คำอธิบาย: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
รายละเอียด: DVD.
สารบัญ: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
ชื่อเรื่องอื่น: Frontline (Television program)
ความรับผิดชอบ: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

บทคัดย่อ:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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