|类型/形式：||Documentary television programs
Documentaries and factual films and video
Video recordings for the hearing impaired
Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
|注意：||Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
|制作人员：||Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.|
|演员：||Correspondent: Douglas Rushkoff.|
|描述：||1 videodisc (approximately 90 min.) : sound, color ; 4 3/4 in.|
|内容：||A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
|其他题名：||Frontline (Television program)|
|责任：||directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.|
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.