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The persuaders

著者: Barak GoodmanRachel Dretzin GoodmanMuriel SoenensDouglas RushkoffArk Media (Firm)所有著者
出版商: [Alexandria, Va.] : PBS Home Video, ©2004.
版本/格式:   DVD视频 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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类型/形式: Documentary television programs
材料类型: 录像
文件类型: 视觉资料
所有的著者/提供者: Barak Goodman; Rachel Dretzin Goodman; Muriel Soenens; Douglas Rushkoff; Ark Media (Firm); WGBH (Television station : Boston, Mass.); PBS Home Video.
ISBN: 0793646855 9780793646852
OCLC号码: 59670567
语言注释: Closed-captioned.
注意: Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
制作人员: Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
演员: Correspondent: Douglas Rushkoff.
描述: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
详述: DVD.
内容: A high-concept campaign --
Emotional branding --
"The times they are a-changin'" --
The selling of science --
Give us what we want --
The "narrowcasting" future.
其他题名: Frontline (Television program)
责任: directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

摘要:

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

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