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Persuading Aristotle : a masterclass in the timeless art of strategic persuasion in business

Author: Peter Thompson
Publisher: London : Kogan Page, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece can be used today. He presents the principles that can be used every time it is  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Peter Thompson
ISBN: 0749430117 9780749430115
OCLC Number: 40980735
Notes: Originally published: St Leonards, N.S.W. : Allen & Unwin, 1998.
Description: 216 pages : illustrations ; 22 cm
Responsibility: Peter Thompson.

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