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|All Authors / Contributors:||
Robert Cockcroft; Susan M Cockcroft
|ISBN:||0333471628 9780333471623 0333471636 9780333471630|
|Description:||xi, 181 pages ; 23 cm|
|Contents:||Introduction: rhetoric defined. Part 1 The sources of persuasion: personality and stance; emotional engagement; reason; choice and judgement. Part 2 Persuasion in action: the persuasive process; the persuasive repertoire; afterword - further roles for rhetoric. Part 3 The interface - further roles for rhetoric: between literature and language studies; between critical theory and practice.|
|Responsibility:||Robert Cockcroft ; Susan M. Cockcroft.|