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Persuading people : an introduction to rhetoric

Author: Robert Cockcroft; Susan M Cockcroft
Publisher: Basingstoke : Macmillan, 1992 [cased]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A study of persuasive techniques in English and is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables  Read more...

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Genre/Form: Einführung
Document Type: Book
All Authors / Contributors: Robert Cockcroft; Susan M Cockcroft
ISBN: 0333471628 9780333471623 0333471636 9780333471630
OCLC Number: 28963212
Description: xi, 181 pages ; 23 cm
Contents: Introduction: rhetoric defined. Part 1 The sources of persuasion: personality and stance; emotional engagement; reason; choice and judgement. Part 2 Persuasion in action: the persuasive process; the persuasive repertoire; afterword - further roles for rhetoric. Part 3 The interface - further roles for rhetoric: between literature and language studies; between critical theory and practice.
Responsibility: Robert Cockcroft ; Susan M. Cockcroft.

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