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Persuading people to have safer sex : applications of social science to the AIDS crisis

Author: Richard M Perloff
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard M Perloff
ISBN: 0805833803 9780805833805 0805833811 9780805833812
OCLC Number: 44634312
Description: ix, 159 p. : ill. ; 24 cm.
Contents: Preface --
1. Introduction --
2. Cognitive foundations of AIDS prevention behavior --
3. Social psychological and communication perspectives on unsafe sex --
4. Culture, poverty, and AIDS --
5. Applying persuasion theories to AIDS prevention --
6. AIDS prevention campaigns --
7. AIDS stigma and persuasion --
References --
Author index --
Subject index.
Series Title: LEA's communication series.
Responsibility: Richard M. Perloff.
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