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Persuasion across genres : a linguistic approach

Author: Helena Halmari; Tuija Virtanen
Publisher: Amsterdam ; Philadelphia : John Benjamins Pub., ©2005.
Series: Pragmatics & beyond, new ser. v. 130.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Persuasion across genres.
Amsterdam ; Philadelphia : John Benjamins Pub., ©2005
(DLC) 2004057456
(OCoLC)56598661
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helena Halmari; Tuija Virtanen
ISBN: 9789027294746 9027294747 9027253730 9789027253736 1588115887 9781588115881
OCLC Number: 237626270
Description: 1 online resource (viii, 257 pages).
Contents: Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks.
Series Title: Pragmatics & beyond, new ser. v. 130.
Responsibility: edited by Helena Halmari, Tuija Virtanen.

Abstract:

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit.

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