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|All Authors / Contributors:||
James P Farwell
|Description:||xxi, 282 p. : ill. ; 23 cm.|
|Contents:||pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy --
pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds --
pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics --
pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon --
pt. 5. More effective strategic communication. Change that would matter ; Conclusion.
|Responsibility:||James P. Farwell ; foreword by John J. Hamre.|
The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic