přejít na obsah
Persuasion and power : the art of strategic communication Náhled dokumentu
ZavřítNáhled dokumentu
Probíhá kontrola...

Persuasion and power : the art of strategic communication

Autor James P Farwell
Vydavatel: Washington, DC : Georgetown University Press, 2012.
Vydání/formát:   Kniha : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion"  Přečíst více...
Hodnocení:

(ještě nehodnoceno) 0 zobrazit recenze - Buďte první.

Předmětová hesla:
Více podobných

 

Vyhledat exemplář v knihovně

&AllPage.SpinnerRetrieving; Vyhledávání knihoven, které vlastní tento dokument...

Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: James P Farwell
ISBN: 9781589019423 1589019423
OCLC číslo: 779740307
Popis: xxi, 282 pages : illustrations ; 23 cm
Obsahy: pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy --
pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds --
pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics --
pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon --
pt. 5. More effective strategic communication. Change that would matter ; Conclusion.
Odpovědnost: James P. Farwell ; foreword by John J. Hamre.

Anotace:

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  Přečíst více...

Recenze

Recenze vložené uživatelem
Nahrávání recenzí GoodReads...
Přebírání recenzí DOGO books...

Štítky

Štítky všech uživatelů (1)

Zobrazit nejoblíbenější štítky jako: seznam štítků | tag cloud

  • usawc  (podle 1 osoba)

Podobné dokumenty

Související předmětová hesla:(2)

Seznamy uživatele s tímto dokumentem (1)

Potvrdit tento požadavek

Tento dokument jste si již vyžádali. Prosím vyberte Ok pokud chcete přesto v žádance pokračovat.

Propojená data


<http://www.worldcat.org/oclc/779740307>
library:oclcnum"779740307"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/779740307>
rdf:typeschema:Book
schema:about
<http://id.worldcat.org/fast/870243>
rdf:typeschema:Intangible
schema:name"Communication in politics"@en
schema:name"Communication in politics."@en
schema:about
schema:about
<http://id.worldcat.org/fast/870159>
rdf:typeschema:Intangible
schema:name"Communication in international relations"@en
schema:name"Communication in international relations."@en
schema:about
schema:about
schema:creator
schema:datePublished"2012"
schema:description"pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy -- pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds -- pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics -- pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon -- pt. 5. More effective strategic communication. Change that would matter ; Conclusion."@en
schema:description"Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion" stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or - viewed from a military perspective - satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. "Persuasion and Power" is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1087007977>
schema:inLanguage"en"
schema:name"Persuasion and power : the art of strategic communication"@en
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Zavřít okno

Prosím přihlaste se do WorldCat 

Nemáte účet? Můžete si jednoduše vytvořit bezplatný účet.