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Persuasion and power : the art of strategic communication

Autore: James P Farwell
Editore: Washington, DC : Georgetown University Press, 2012.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion"  Per saperne di più…
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Tipo documento: Book
Tutti gli autori / Collaboratori: James P Farwell
ISBN: 9781589019423 1589019423
Numero OCLC: 779740307
Descrizione: xxi, 282 p. : ill. ; 23 cm.
Contenuti: Pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy --
Pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds --
Pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics --
Pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon --
Pt. 5. More effective strategic communication. Change that would matter ; Conclusion.
Responsabilità: James P. Farwell ; foreword by John J. Hamre.

Abstract:

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  Per saperne di più…

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