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Persuasion and power : the art of strategic communication

著者: James P Farwell
出版: Washington, DC : Georgetown University Press, 2012.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion"  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: James P Farwell
ISBN: 9781589019423 1589019423
OCLC No.: 779740307
物理形態: xxi, 282 pages : illustrations ; 23 cm
コンテンツ: pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy --
pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds --
pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics --
pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon --
pt. 5. More effective strategic communication. Change that would matter ; Conclusion.
責任者: James P. Farwell ; foreword by John J. Hamre.

概要:

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  続きを読む

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