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Persuasion and power : the art of strategic communication

저자: James P Farwell
출판사: Washington, DC : Georgetown University Press, 2012.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion"  더 읽기…
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문서 형식:
모든 저자 / 참여자: James P Farwell
ISBN: 9781589019423 1589019423
OCLC 번호: 779740307
설명: xxi, 282 pages : illustrations ; 23 cm
내용: pt. 1. The forms of strategic communication. Psychological operations ; Propaganda : the resonance of emotion ; Public affairs : concept versus reality ; Public diplomacy --
pt. 2. Words, images and symbols, and deeds. Words ; Images and symbols ; Deeds --
pt. 3. Campaigns of influence. Do authoritarians care? ; Is success about leadership or communication? ; The marks of leadership ; Campaigns of influence ; Define winning or losing ; Strategy ; Tactics --
pt. 4. Weapons of strategic communication. Television as a weapon ; Radio as a weapon --
pt. 5. More effective strategic communication. Change that would matter ; Conclusion.
책임: James P. Farwell ; foreword by John J. Hamre.

초록:

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  더 읽기…

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