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|Additional Physical Format:||Print version:
Farwell, James P.
Persuasion and power.
Washington, DC : Georgetown University Press, 2012
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
James P Farwell
|Description:||1 online resource (xxi, 282 pages) : illustrations|
Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy --
Part II. Words, images and symbols, and deeds --
Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics --
Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon --
Part V. More effective strategic communication: change that would matter; conclusion.
|Responsibility:||James P. Farwell ; foreword by John J. Hamre.|
The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic