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Persuasion and power : the art of strategic communication

Author: James P Farwell
Publisher: Washington, DC : Georgetown University Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion"  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Farwell, James P.
Persuasion and power.
Washington, DC : Georgetown University Press, 2012
(DLC) 2012007819
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James P Farwell
ISBN: 1589019431 9781589019430
OCLC Number: 902944008
Description: 1 online resource (xxi, 282 pages) : illustrations
Contents: Introduction --
Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy --
Part II. Words, images and symbols, and deeds --
Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics --
Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon --
Part V. More effective strategic communication: change that would matter; conclusion.
Responsibility: James P. Farwell ; foreword by John J. Hamre.

Abstract:

Deals with the art of strategic communication, how it is used, where, and why. This title illustrates how its principles have made a critical difference throughout history in the outcomes of crises,  Read more...

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The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic Read more...

 
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