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Persuasion and Power : the Art of Strategic Communication.

Author: James P Farwell
Publisher: Washington : Georgetown University Press, 2060.
Edition/Format:   Book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Farwell, James P.
Persuasion and Power : The Art of Strategic Communication
Washington : Georgetown University Press, c2060
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: James P Farwell
ISBN: 9781589019430 1589019431
OCLC Number: 818815241
Description: 1 online resource (304 p.)
Contents: Foreword by John J. Hamre; Acknowledgments; List of Abbreviations; Introduction; PART I: The Forms of Strategic Communication; 1: Psychological Operations; 2: Propaganda: The Resonance of Emotion; 3: Public Affairs: Concept versus Reality; 4: Public Diplomacy; Part II: Words, Images and Symbols, and Deeds; 5: Words; 6: Images and Symbols; 7: Deeds; Part III: Campaigns of Influence; 8: Do Authoritarians Care?; 9: Is Success about Leadership or Communication?; 10: The Marks of Leadership; 11: Campaigns of Influence; 12: Defining Winning or Losing; 13: Strategy; 14: Tactics. Part IV: Weapons of Strategic Communication15: Television as a Weapon; 16: Radio as a Weapon; Part V: More Effective Strategic Communication; 17: Change That Would Matter; 18: Conclusion; Notes; About the Author; Index.

Abstract:

Deals with the art of strategic communication, how it is used, where, and why. This title illustrates how its principles have made a critical difference throughout history in the outcomes of crises,  Read more...

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