Find a copy in the library
Finding libraries that hold this item...
|Additional Physical Format:||Print version:
Farwell, James P.
Persuasion and Power : The Art of Strategic Communication
Washington : Georgetown University Press, c2060
|Document Type:||Book, Computer File|
|All Authors / Contributors:||
James P Farwell
|Description:||1 online resource (304 p.)|
|Contents:||Foreword by John J. Hamre; Acknowledgments; List of Abbreviations; Introduction; PART I: The Forms of Strategic Communication; 1: Psychological Operations; 2: Propaganda: The Resonance of Emotion; 3: Public Affairs: Concept versus Reality; 4: Public Diplomacy; Part II: Words, Images and Symbols, and Deeds; 5: Words; 6: Images and Symbols; 7: Deeds; Part III: Campaigns of Influence; 8: Do Authoritarians Care?; 9: Is Success about Leadership or Communication?; 10: The Marks of Leadership; 11: Campaigns of Influence; 12: Defining Winning or Losing; 13: Strategy; 14: Tactics. Part IV: Weapons of Strategic Communication15: Television as a Weapon; 16: Radio as a Weapon; Part V: More Effective Strategic Communication; 17: Change That Would Matter; 18: Conclusion; Notes; About the Author; Index.|