Find a copy in the library
Finding libraries that hold this item...
|All Authors / Contributors:||
James P Farwell
|Description:||xxi, 282 p.|
Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy --
Part II. Words, images and symbols, and deeds --
Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics --
Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon --
Part V. More effective strategic communication: change that would matter; conclusion.
|Responsibility:||by James P. Farwell ; foreword by John J. Hamre.|