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Persuasion and power : the art of strategic communication

Author: James P Farwell
Publisher: Washington, DC : Georgetown University Press, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  Read more...

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Document Type: Book
All Authors / Contributors: James P Farwell
ISBN: 9781589019423 1589019423
OCLC Number: 842499998
Description: xxi, 282 p.
Contents: Introduction --
Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy --
Part II. Words, images and symbols, and deeds --
Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics --
Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon --
Part V. More effective strategic communication: change that would matter; conclusion.
Responsibility: by James P. Farwell ; foreword by John J. Hamre.

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The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic Read more...

 
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