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Persuasion and power : the art of strategic communication

Author: James P Farwell
Publisher: Washington, DC : Georgetown University Press, 2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: James P Farwell
ISBN: 9781589019423 1589019423
OCLC Number: 842499998
Description: xxi, 282 p.
Contents: Introduction --
Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy --
Part II. Words, images and symbols, and deeds --
Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics --
Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon --
Part V. More effective strategic communication: change that would matter; conclusion.
Responsibility: by James P. Farwell ; foreword by John J. Hamre.

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