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Persuasion and Power : the Art of Strategic Communication.

Author: James P Farwell
Publisher: Washington : Georgetown University Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Farwell, James P.
Persuasion and Power : The Art of Strategic Communication.
Washington : Georgetown University Press, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James P Farwell
ISBN: 9781589019430 1589019431
OCLC Number: 854977516
Description: 1 online resource (305 pages)
Contents: Cover; Contents; Foreword; Acknowledgments; List of Abbreviations; Introduction; Part I: The Forms of Strategic Communication; 1: Psychological Operations; 2: Propaganda: The Resonance of Emotion; 3: Public Affairs: Concept versus Reality; 4: Public Diplomacy; Part II: Words, Images and Symbols, and Deeds; 5: Words; 6: Images and Symbols; 7: Deeds; Part III: Campaigns of Influence; 8: Do Authoritarians Care?; 9: Is Success about Leadership or Communication?; 10: The Marks of Leadership; 11: Campaigns of Influence; 12: Defining Winning or Losing; 13: Strategy; 14: Tactics. Part IV: Weapons of Strategic Communication15: Television as a Weapon; 16: Radio as a Weapon; Part V: More Effective Strategic Communication; 17: Change That Would Matter; 18: Conclusion; Notes; About the Author; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.

Abstract:

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communicati.

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