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|Additional Physical Format:||Print version:
Farwell, James P.
Persuasion and Power : The Art of Strategic Communication.
Washington : Georgetown University Press, ©2012
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
James P Farwell
|Description:||1 online resource (305 pages)|
|Contents:||Cover; Contents; Foreword; Acknowledgments; List of Abbreviations; Introduction; Part I: The Forms of Strategic Communication; 1: Psychological Operations; 2: Propaganda: The Resonance of Emotion; 3: Public Affairs: Concept versus Reality; 4: Public Diplomacy; Part II: Words, Images and Symbols, and Deeds; 5: Words; 6: Images and Symbols; 7: Deeds; Part III: Campaigns of Influence; 8: Do Authoritarians Care?; 9: Is Success about Leadership or Communication?; 10: The Marks of Leadership; 11: Campaigns of Influence; 12: Defining Winning or Losing; 13: Strategy; 14: Tactics. Part IV: Weapons of Strategic Communication15: Television as a Weapon; 16: Radio as a Weapon; Part V: More Effective Strategic Communication; 17: Change That Would Matter; 18: Conclusion; Notes; About the Author; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.|