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Persuasion and power the art of strategic communication

Author: James P Farwell; John J Hamre
Publisher: Washington, DC Georgetown University Press 2012 ©2012 de la editorial
Edition/Format:   Print book : EnglishView all editions and formats

Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and  Read more...


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Document Type: Book
All Authors / Contributors: James P Farwell; John J Hamre
ISBN: 9781589019423 1589019423
OCLC Number: 860384622
Description: xxi, 282 páginas ilustraciones 23 cm.
Contents: ForewordJohn J. HamreIntroduction PART I: THE FORMS OF STRATEGIC COMMUNICATION 1. Psychological Operations 2. Propaganda: The Resonance of Emotion3. Public Affairs: Concept versus Reality4. Public Diplomacy PART II: WORDS, IMAGES AND SYMBOLS, AND DEEDS5. Words6. Images and Symbols7. Deeds PART III: CAMPAIGNS OF INFLUENCE 8. Do Authoritarians Care?9. Is Success about Leadership or Communication?10. The Marks of Leadership11. Campaigns of Influence12. Defining Winning or Losing13. Strategy14. Tactics PART IV: WEAPONS OF STRATEGIC COMMUNICATION15.Television as a Weapon16. Radio as a Weapon PART V: MORE EFFECTIVE STRATEGIC COMMUNICATION 17. Change that Would Matter18. Conclusion Notes About the Author Index
Responsibility: James P. Farwell ; foreword by John J. Hamre.


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The strength of Persuasion and Power is its exhaustive research, reflected in numerous vignettes and research that compellingly illustrate successful concepts, benefits, and failures of strategic Read more...

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