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Persuasion in the media age

Author: Timothy A Borchers
Publisher: Boston : McGraw-Hill, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. Drawing from rhetorical theories as a foundation, this book also uses essential  Read more...

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Additional Physical Format: Online version:
Borchers, Timothy A.
Persuasion in the media age.
Boston : McGraw-Hill, ©2002
(OCoLC)606743460
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Timothy A Borchers
ISBN: 0767415418 9780767415415 0071131620 9780071131629
OCLC Number: 47140517
Description: xxiv, 472 pages : illustrations ; 24 cm
Contents: pt. I. Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age --
pt. II. Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals --
pt. III. Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations.
Responsibility: Timothy A. Borchers.
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