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Persuasive communication : how audiences decide

Author: Richard O Young
Publisher: New York, NY ; London : Routledge, Taylor & Francis Group, 2017.
Edition/Format:   Print book : English : Second EditionView all editions and formats
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Previously published in 2011 under title: How audiences decide.

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Document Type: Book
All Authors / Contributors: Richard O Young
ISBN: 9781138920361 1138920363 9781138920378 1138920371
OCLC Number: 1039006756
Notes: Publié antérieurement, 2011, sous le titre : How audiences decide.
Comprend un index.
Description: xvi, 464 pages : illustration ; 26 cm
Contents: UNDERSTANDING RATIONAL DECISION MAKING. Audience Decision-Making Expertise --
Types of Audience Decisions --
Cognitive Processes in Audience Decision Making --
Aids to Audience Decision Making --
UNDERSTANDING INTUITIVE DECISION MAKING. Heuristics and Biases in Audience Decision Making --
Person Perception in Audience Decision Making --
UNDERSTANDING EMOTIONAL DECISION MAKING. Emotions in Audience Decision Making.
Other Titles: How audiences decide
Responsibility: Richard O. Young.

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'Richard Young's new edition of Persuasive Communication will be the standard reference work on the subject of rhetorical choices in decision-making processes for years to come. The empirical data Read more...

 
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