skip to content
Persuasive communication Preview this item
ClosePreview this item
Checking...

Persuasive communication

Author: James B Stiff
Publisher: New York : Guilford Press, ©1994.
Series: Guilford communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James B Stiff
ISBN: 0898623081 9780898623086
OCLC Number: 28722543
Description: ix, 278 pages : illustrations ; 24 cm.
Contents: pt. I. Fundamental Issues in Persuasion Research. Ch. 1. Concepts, Definitions, and Basic Distinctions. Ch. 2. Investigating Persuasive Communication. Ch. 3. Examining the Attitude-Behavior Relationship. Ch. 4. The Effects of Behavior on Attitudes --
pt. II. Components of Persuasive Transactions. Ch. 5. Source Characteristics in Persuasive Communication. Ch. 6. Persuasive Message Characteristics. Ch. 7. Receiver Characteristics. Ch. 8. Characteristics of Persuasive Settings --
pt. III. Persuasion Models. Ch. 9. Cognitive Models of Persuasion. Ch. 10. Models of Interpersonal Compliance. Ch. 11. Models of Mass Media Influence.
Series Title: Guilford communication series.
Responsibility: James B. Stiff.
More information:

Abstract:

Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories.

Ideally structured for classroom use, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the characteristics of persuasive messages, the important characteristics of message receivers, and persuasive settings, are explored.

The author also examines contemporary models of persuasive communication: social-cognitive models, models of interpersonal influence, and models that have been effectively applied in media influence campaigns.

Intended for students who have a basic understanding of quantitative research methods in the social sciences, this volume is ideal as a primary text for upper-level undergraduate as well as first-year graduate courses in persuasion. It illuminates the work of scholars in communication and social psychology, and is useful for professionals in legal fields, advertising, marketing, and politics, as it provides specific examples from each of these areas and examines models that can be easily applied.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/28722543> # Persuasive communication
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "28722543" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://dewey.info/class/808/e20/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/11602564#Topic/persuasion_rhetorique> ; # Persuasion (Rhétorique)
   schema:about <http://experiment.worldcat.org/entity/work/data/11602564#Topic/communication> ; # Communication
   schema:about <http://id.worldcat.org/fast/1058895> ; # Persuasion (Rhetoric)
   schema:about <http://experiment.worldcat.org/entity/work/data/11602564#Topic/overreding> ; # Overreding
   schema:about <http://id.worldcat.org/fast/820865> ; # Attitude (Psychology)
   schema:about <http://id.worldcat.org/fast/1058890> ; # Persuasion (Psychology)
   schema:about <http://experiment.worldcat.org/entity/work/data/11602564#Thing/communication> ; # Communication
   schema:about <http://experiment.worldcat.org/entity/work/data/11602564#Topic/persuasion_psychologie> ; # Persuasion (Psychologie)
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1994" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/11602564#Person/stiff_james_b_james_brian> ; # James Brian Stiff
   schema:datePublished "1994" ;
   schema:description "Ideally structured for classroom use, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the characteristics of persuasive messages, the important characteristics of message receivers, and persuasive settings, are explored."@en ;
   schema:description "The author also examines contemporary models of persuasive communication: social-cognitive models, models of interpersonal influence, and models that have been effectively applied in media influence campaigns."@en ;
   schema:description "Intended for students who have a basic understanding of quantitative research methods in the social sciences, this volume is ideal as a primary text for upper-level undergraduate as well as first-year graduate courses in persuasion. It illuminates the work of scholars in communication and social psychology, and is useful for professionals in legal fields, advertising, marketing, and politics, as it provides specific examples from each of these areas and examines models that can be easily applied."@en ;
   schema:description "Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories."@en ;
   schema:description "pt. I. Fundamental Issues in Persuasion Research. Ch. 1. Concepts, Definitions, and Basic Distinctions. Ch. 2. Investigating Persuasive Communication. Ch. 3. Examining the Attitude-Behavior Relationship. Ch. 4. The Effects of Behavior on Attitudes -- pt. II. Components of Persuasive Transactions. Ch. 5. Source Characteristics in Persuasive Communication. Ch. 6. Persuasive Message Characteristics. Ch. 7. Receiver Characteristics. Ch. 8. Characteristics of Persuasive Settings -- pt. III. Persuasion Models. Ch. 9. Cognitive Models of Persuasion. Ch. 10. Models of Interpersonal Compliance. Ch. 11. Models of Mass Media Influence."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/11602564> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/11602564#Series/the_guilford_communication_series> ; # The Guilford communication series
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/11602564#Series/guilford_communication_series> ; # Guilford communication series.
   schema:name "Persuasive communication"@en ;
   schema:productID "28722543" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/28722543#PublicationEvent/new_york_guilford_press_1994> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/11602564#Agent/guilford_press> ; # Guilford Press
   schema:url <http://catdir.loc.gov/catdir/toc/guilford041/93023401.html> ;
   schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=740652&custom_att_2=simple_viewer> ;
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy0651/93023401-s.html> ;
   schema:url <http://www.gbv.de/dms/hbz/toc/ht006554413.pdf> ;
   schema:workExample <http://worldcat.org/isbn/9780898623086> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/28722543> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Agent/guilford_press> # Guilford Press
    a bgn:Agent ;
   schema:name "Guilford Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Person/stiff_james_b_james_brian> # James Brian Stiff
    a schema:Person ;
   schema:familyName "Stiff" ;
   schema:givenName "James Brian" ;
   schema:givenName "James B." ;
   schema:name "James Brian Stiff" ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Series/guilford_communication_series> # Guilford communication series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/28722543> ; # Persuasive communication
   schema:name "Guilford communication series." ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Series/the_guilford_communication_series> # The Guilford communication series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/28722543> ; # Persuasive communication
   schema:name "The Guilford communication series" ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Topic/persuasion_psychologie> # Persuasion (Psychologie)
    a schema:Intangible ;
   schema:name "Persuasion (Psychologie)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/11602564#Topic/persuasion_rhetorique> # Persuasion (Rhétorique)
    a schema:Intangible ;
   schema:name "Persuasion (Rhétorique)"@fr ;
    .

<http://id.worldcat.org/fast/1058890> # Persuasion (Psychology)
    a schema:Intangible ;
   schema:name "Persuasion (Psychology)"@en ;
    .

<http://id.worldcat.org/fast/1058895> # Persuasion (Rhetoric)
    a schema:Intangible ;
   schema:name "Persuasion (Rhetoric)"@en ;
    .

<http://id.worldcat.org/fast/820865> # Attitude (Psychology)
    a schema:Intangible ;
   schema:name "Attitude (Psychology)"@en ;
    .

<http://worldcat.org/isbn/9780898623086>
    a schema:ProductModel ;
   schema:isbn "0898623081" ;
   schema:isbn "9780898623086" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.