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The persuasive edge : the executive's guide to speaking and presenting

Author: Myles Martel
Publisher: New York : Ballantine Books, 1989.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
Summary:
"Prepare a complete start-to-finish communication campaign to maximize your persuasiveness, build customer confidence, overcome speech anxiety, use the mass media effectively"--Cover.
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Additional Physical Format: Online version:
Martel, Myles.
Persuasive edge.
New York : Ballantine Books, 1989
(OCoLC)760702402
Document Type: Book
All Authors / Contributors: Myles Martel
ISBN: 0449903338 9780449903339
OCLC Number: 19883201
Notes: "A revised and expanded edition of the formerly titled Before you say a word"--Cover.
Description: x, 323 pages : illustrations ; 21 cm
Contents: Your role as persuader --
Goal setting --
Audience analysis and advance work --
Your persuasive strategy --
The good map: organize by outlining --
Clarifying and proving your point with evidence --
Introductions and conclusions --
How to say what you mean --
and be heard --
Visual aids --
sights to behold --
Overcoming speech anxiety --
Modes of delivery --
Nonverbal communication : I see what you're saying --
Practicing and presenting : the Martel method --
Question-and-answer sessions --
Becoming a better speaker by becoming a better listener --
Media relations --
your secretary calls --
Using the electronic media to persuade --
The news conference --
Preparing for a crisis --
"Please say a few words" --
Meetings and teleconferences --
Panels and debates --
Executive testimony --
Special issues --
Epilogue : the ethics of executive communication.
Responsibility: Myles Martel.

Abstract:

"Prepare a complete start-to-finish communication campaign to maximize your persuasiveness, build customer confidence, overcome speech anxiety, use the mass media effectively"--Cover.

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