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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Linda M Scott; Rajeev Batra |
| ISBN: | 0805842020 9780805842029 |
| OCLC号码： | 49375500 |
| 描述： | xxi, 436 p. : ill. (some col.) ; 24 cm. |
| 内容： | Introduction / Linda M. Scott, Rajeev Batra -- I. PERSUASIVE IMAGERY: WHAT DO WE REALLY KNOW? -- Persuasion by design: the state of expertise on visual influence tactics / Keven Malkewitz, Peter Wright, Marian Friestad -- Review of the visual rhetoric literature / Keith Kenney, Linda M. Scott -- II. IMAGE AND RESPONSE -- When the mind blinks: attentional limitations to the perception of sequential visual images / Jane E. Raymond -- Cognitive and affective consequences of visual fluency: when seeing is easy on the mind / Piotr Winkielman ... [et al.] -- Levels-of-processing model of advertising repetition effects / Christie L. Nordhielm -- Changes in logo designs: chasing the elusive butterfly curve / Ronald W. Pimentel, Susan E. Heckler -- Visual persuasion: mental imagery processing and emotional experiences / Cees Goossens -- III. IMAGE AND WORD -- Scripted thought / Nader T. Tavassoli -- Visual and linguistic processing of ads by bilingual consumers / David Luna, Laura A. Peracchio -- Role of imagery instructions in facilitating persuasion in a consumer context / Gayathri Mani, Deborah J. MacInnis -- IV. IMAGE AND AD -- Contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising / Edward F. McQuarrie, David Glen Mick -- Invoking the rhetorical power of character to create identifications / Michael S. Mulvey, Carmen Medina -- Promises, promises: exploring erotic rhetoric in sexually oriented advertising / Jacqueline Lambiase, Tom Reichert -- "Uncle Sam wants you!": exploring verbal-visual juxtapositions in television advertising / Amy A. Wiggin, Christine M. Miller -- Understanding visual metaphor in advertising / Barbara J. Phillips -- V. IMAGE AND OBJECT -- Color as a tool for visual persuasion / Lawrence L. Barber, Jr., Eva M. Hyatt -- Marriage of graphic design and research -- experimentally designed packages offer new vistas and opportunities / Richard Bernstein, Howard Moskowitz -- Building brands: architectural expression in the electronic age / Jonathan E. Schroeder -- "No one looks that good in real life!": projections of the real vesus ideal self in the online visual space / Natalie T. Wood, Michael R. Solomon, Basil G. Englis -- Persuasive form: mobile telephones in Hungary / Dóra Horváth. |
| 丛书名： | Advertising and consumer psychology. |
| 责任： | edited by Linda M. Scott, Rajeev Batra. |
| 更多信息： |
摘要：
"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--BOOK JACKET.
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- Imagery (Psychology)
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- Reclame.
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- Persuasion (Psychologie)
- Publicité -- Aspect psychologique.
- Beeinflussung.
- Vorstellung.
- Werbepsychologie.
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