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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49375500 Title: Persuasive imagery : a consumer response perspective Author: Linda M Scott; Rajeev Batra Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. ISBN/ISSN: 0805842020 9780805842029 OCLC:49375500

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Persuasive imagery : a consumer response perspective

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Persuasive imagery : a consumer response perspective

Author:	Linda M Scott; Rajeev Batra
Publisher:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Series:	Advertising and consumer psychology.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Linda M Scott; Rajeev Batra Find more information about:
ISBN:	0805842020 9780805842029
OCLC Number:	49375500
Description:	xxi, 436 p. : ill. (some col.) ; 24 cm.
Contents:	Introduction / Linda M. Scott, Rajeev Batra -- I. PERSUASIVE IMAGERY: WHAT DO WE REALLY KNOW? -- Persuasion by design: the state of expertise on visual influence tactics / Keven Malkewitz, Peter Wright, Marian Friestad -- Review of the visual rhetoric literature / Keith Kenney, Linda M. Scott -- II. IMAGE AND RESPONSE -- When the mind blinks: attentional limitations to the perception of sequential visual images / Jane E. Raymond -- Cognitive and affective consequences of visual fluency: when seeing is easy on the mind / Piotr Winkielman ... [et al.] -- Levels-of-processing model of advertising repetition effects / Christie L. Nordhielm -- Changes in logo designs: chasing the elusive butterfly curve / Ronald W. Pimentel, Susan E. Heckler -- Visual persuasion: mental imagery processing and emotional experiences / Cees Goossens -- III. IMAGE AND WORD -- Scripted thought / Nader T. Tavassoli -- Visual and linguistic processing of ads by bilingual consumers / David Luna, Laura A. Peracchio -- Role of imagery instructions in facilitating persuasion in a consumer context / Gayathri Mani, Deborah J. MacInnis -- IV. IMAGE AND AD -- Contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising / Edward F. McQuarrie, David Glen Mick -- Invoking the rhetorical power of character to create identifications / Michael S. Mulvey, Carmen Medina -- Promises, promises: exploring erotic rhetoric in sexually oriented advertising / Jacqueline Lambiase, Tom Reichert -- "Uncle Sam wants you!": exploring verbal-visual juxtapositions in television advertising / Amy A. Wiggin, Christine M. Miller -- Understanding visual metaphor in advertising / Barbara J. Phillips -- V. IMAGE AND OBJECT -- Color as a tool for visual persuasion / Lawrence L. Barber, Jr., Eva M. Hyatt -- Marriage of graphic design and research -- experimentally designed packages offer new vistas and opportunities / Richard Bernstein, Howard Moskowitz -- Building brands: architectural expression in the electronic age / Jonathan E. Schroeder -- "No one looks that good in real life!": projections of the real vesus ideal self in the online visual space / Natalie T. Wood, Michael R. Solomon, Basil G. Englis -- Persuasive form: mobile telephones in Hungary / Dóra Horváth.
Series Title:	Advertising and consumer psychology.
Responsibility:	edited by Linda M. Scott, Rajeev Batra.
More information:	Publisher description

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