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Persuasive technology : using computers to change what we think and do

Author: Brian J Fogg
Publisher: Amsterdam [u.a.] : Morgan Kaufmann, 2003.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   Print book : EnglishView all editions and formats
Publication:Persuasive technology.
Database:WorldCat
Summary:

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brian J Fogg
ISBN: 1558606432 9781558606432
OCLC Number: 249475315
Description: XXVIII, 283 S : ill., graph. Darst ; 23 cm.
Contents: Foreword by Philip Zimbardo, Ph.D Preface Introduction: Persuasion in the Digital Age Chapter 1: Overview of Captology Chapter 2: The Functional Triad: Computers in Persuasive Roles Chapter 3: Computers as Persuasive Tools Chapter 4: Computers as Persuasive Media: Simulation Chapter 5: Computers as Persuasive Social Actors Cbapter 6: Credibility and Computers Chapter 7: Credibility and the World Wide Web Chapter 8: Increasing Persuasion Through Mobility and Connectivity Chapter 9: The Ethics of Persuasive Technology Chapter 10: Captology: Looking Forward Appendix: Summary of Principles Figure Credits Index About the Author
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: B.J. Fogg.
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It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business Read more...

 
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