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Persuasive technology : using computers to change what we think and do

Author: B J Fogg
Publisher: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: B J Fogg
ISBN: 1558606432 9781558606432
OCLC Number: 51618633
Description: xxviii, 283 p. : ill. ; 23 cm.
Contents: Foreword / Philip Zimbardo --
Preface --
Introduction: Persuasion in the digital age --
Overview of captology --
The functional triad : computers in persuasive roles --
Computers as persuasive tools --
Computers as persuasive media : simulation --
Computers as persuasive social actors --
Credibility and computers --
Credibility and the World Wide Web --
Increasing persuasion through mobility and connectivity --
The ethics of persuasive technology --
Captology : looking forward --
Appendix: Summary of principles.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: B.J. Fogg.
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