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Persuasive technology : using computers to change what we think and do

Author: B J Fogg
Publisher: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: B J Fogg
ISBN: 1558606432 9781558606432
OCLC Number: 51618633
Description: xxviii, 283 pages : illustrations ; 23 cm.
Contents: Foreword / Philip Zimbardo --
Preface --
Introduction: Persuasion in the digital age --
Overview of captology --
The functional triad : computers in persuasive roles --
Computers as persuasive tools --
Computers as persuasive media : simulation --
Computers as persuasive social actors --
Credibility and computers --
Credibility and the World Wide Web --
Increasing persuasion through mobility and connectivity --
The ethics of persuasive technology --
Captology : looking forward --
Appendix: Summary of principles.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: B.J. Fogg.
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It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business Read more...

 
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