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Persuasive transactions

Author: Stephen W Littlejohn; David M Jabusch
Publisher: Glenview, Ill. : Scott, Foresman, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Stephen W Littlejohn; David M Jabusch
ISBN: 0673159876 9780673159878
OCLC Number: 14691607
Description: 335 pages : illustrations ; 24 cm
Contents: TABLE OF CONTENTS --
Basic concepts of persuasion --
Communication and persuasion --
Interpretation and action in persuasion --
Persuasion and the individual --
Processes of change --
The interpersonal arena --
Persuasion in relationships --
Persuasion in organizations --
Persuasions in negotiation --
The public arena --
Persuasion in the public arena --
Public advocacy --
Mass media and persuasion --
Persuasive communication in social movement and campaigns.
Responsibility: Stephen W. Littlejohn, David M. Jabusch.

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