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P&G Japan : the SK-II globalization project.

Author: Christopher A Bartlett; Harvard Business School.; Harvard Business School Publishing Corporation.
Publisher: Boston, Mass. : Harvard Business School Pub., ©2005.
Series: Harvard Business School case video, 9-304-811.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand.
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Genre/Form: Case studies
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Christopher A Bartlett; Harvard Business School.; Harvard Business School Publishing Corporation.
OCLC Number: 64708513
Notes: Title from disc label.
Prepared by Christopher A. Bartlett.
Description: 1 videodisc (16 min.) : sd., col. ; 4 3/4 in.
Details: DVD.
Series Title: Harvard Business School case video, 9-304-811.
Other Titles: P & G Japan
Procter and Gamble Japan
SK-II globalization project

Abstract:

In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand.

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