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Phillips and Duncan's Marketing; principles and methods,

Author: Charles F Phillips; Delbert J Duncan; James M Carman; Kenneth P Uhl
Publisher: Homewood, Ill., R.D. Irwin, 1973.
Edition/Format:   Print book : English : 7th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Charles F Phillips; Delbert J Duncan; James M Carman; Kenneth P Uhl
ISBN: 0256004161 9780256004168
OCLC Number: 623397
Description: xvii, 697 pages illustrations 25 cm
Contents: Part I --
The marketing system --
Nature and significance of marketing systems --
Marketing systems: functions and institutions --
The structure of the marketing system --
Part II --
The environment of the market for consumers' products and services --
A system of consumer behavior --
The market: People, money, and fashion --
The consumer in the marketing system --
Part III --
The retailing system --
Development of the retailing system --
Retailing: Small-scale, group, and direct systems --
Retailing: Large-scale systems --
Part IV --
The wholesaling system for consumer products and services --
Wholesaling: environment and structure --
Wholesaling: Institutions and functions --
Part V --
The marketing system for industrial products and services --
Marketing industrial products and services: The environment --
Marketing manufactured industrial products: System functions, structure, and institutions --
Marketing agricultural products --
Part VI --
Marketing in special fields --
Services in the marketing system --
Global marketing systems --
Part VII --
Policies and practices within marketing organizations --
Marketing information systems and research --
Product policies --
Channels of distribution: selection and evaluation --
Physical distribution --
Promotional systems and personal selling --
Advertising --
Pricing --
Part VIII --
Coordination of the marketing system --
Competition --
Government regulation.
Other Titles: Marketing; principles and methods.
Responsibility: by James M. Carman and Kenneth P. Uhl.

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