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The photographer's MBA : everything you need to know for your photography business

Author: Sal Cincotta
Publisher: [San Francisco, CA] : Peachpit Press, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
If you have finally taken the leap with your photography and gone into business--or if you are considering it--The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC;  Read more...
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Document Type: Book
All Authors / Contributors: Sal Cincotta
ISBN: 9780321888921 0321888928
OCLC Number: 796754734
Description: ix, 183 pages : illustrations (chiefly color) ; 23 cm
Contents: So you want to be a photographer --
Let's talk business --
The business plan --
Branding --
The marketing plan --
Getting social --
Costs and pricing --
Contracts --
Finding your niche.
Responsibility: Sal Cincotta.

Abstract:

If you have finally taken the leap with your photography and gone into business--or if you are considering it--The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC; learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals; understand branding's elements and how to define your own brand so that you stand out from the crowd; assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability; tackle costs, pricing, and contracts (including copyright and model releases). At the end of each chapter, the author offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer's MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.--From publisher description.

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