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The photographer's survival guide : how to build and grow a successful business

Author: Suzanne Sease; Amanda Sosa Stone
Publisher: New York : Amphoto/Watson-Guptill, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers'from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: - Establishing a recognizable style that is all your own - Creating a website and  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Suzanne Sease; Amanda Sosa Stone
ISBN: 9780817435875 0817435875
OCLC Number: 780444318
Notes: Includes index.
Description: 1 online resource (127 pages) : color illustrations
Contents: Establishing your style --
Presenting yourself --
Marketing --
Bidding the job --
Doing the job --
Keep marketing yourself --
Stock photography and creative outlets.
Responsibility: Suzanne Sease and Amanda Sosa Stone.

Abstract:

Real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers'from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: - Establishing a recognizable style that is all your own - Creating a website and portfolio, including costs, selecting images, and working with a designer - Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers - Estimating, bidding, and negotiating your fee - Doing the job: prep work, the actual shoot, post-production, and billing - Understanding the stock photography business The book considers those uncomfortable "What do I do'" moments and presents tips from industry insiders, including how they make buying decisions. The Photographer's Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand. The accompanying CD contains 21 invaluable forms and templates'for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more'that photographers can download. From the Trade Paperback edition.

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