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Pink globalization : Hello Kitty's trek across the Pacific

Author: Christine Reiko Yano
Publisher: Durham : Duke University Press, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese  Read more...
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Named Person: Hello Kitty
Document Type: Book
All Authors / Contributors: Christine Reiko Yano
ISBN: 9780822353515 0822353512 9780822353638 0822353636
OCLC Number: 813540813
Description: xiv, 322 pages : illustrations ; 24 cm
Contents: Preface : grabbing the cat by its tail, or how the cat grabbed me --
Introduction : kitty--Japan--global --
Kitty at home : Kawaii culture and the Kyarakuta business --
Marketing global kitty: strategies to sell friendship and "happiness" --
Global kitty: here, there, nearly everywhere --
Kitty backlash: what's wrong with cute? --
Kitty subversions: pink as the new black --
Playing with kitty: serious art in surprising places --
Japan's cute-cool as global wink.
Responsibility: Christine R. Yano.

Abstract:

In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture.  Read more...

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"Christine R. Yano's deep meditations on Hello Kitty provide us with dizzying detail while simultaneously explaining the allure of what is ostensibly only a childish character. Most studies on the Read more...

 
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