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Pink globalization : Hello Kitty's trek across the Pacific

Author: Christine Reiko Yano
Publisher: Durham : Duke University Press, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Tracing the global circulation and consumption of Hello Kitty, Christine R. Yano analyzes the spread of Japanese "cute-cool" culture, which she sees as combining kitsch with an ironic  Read more...

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Named Person: Hello Kitty, (fiktiv gestalt)
Document Type: Book
All Authors / Contributors: Christine Reiko Yano
ISBN: 9780822353515 0822353512 9780822353638 0822353636
OCLC Number: 940750063
Description: xiv, 322 s. : illustrations
Contents: Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me Introduction. Kitty-Japan-Global 1. Kitty at Home: Kawaii Culture and the Kyarakuta Business 2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness" 3. Global Kitty: Here, There, and Nearly Everywhere 4. Kitty Backlash: What's Wrong with Cute? 5. Kitty Subversions: Pink as the New Black 6. Playing with Kitty: Serious Art in Surprising Places 7. Japan's Cute-Cool as Global Wink Appendix 1. Sanrio and Hello Kitty Timeline Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue Notes References Index
Responsibility: Christine R. Yano.

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"Obviously, Japan specialists and symbolic anthropologists will love this book. But this is one of those anthropology books that you can actually give to someone outside the tribe without fear of Read more...

 
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