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Pinterest marketing : an hour a day

Author: Jennifer Evans Cario
Publisher: Indianapolis, Ind. : John Wiley and Sons, 2013.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cario, Jennifer Evans.
Pinterest marketing.
Hoboken, N.J. : Wiley, ©2013
(DLC) 2012952211
(OCoLC)812072156
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jennifer Evans Cario
ISBN: 9781118403457 1118403452 9781118421895 1118421892 9781118417676 1118417674 1283941341 9781283941341 9781118605639 1118605632
OCLC Number: 840882665
Notes: Includes index.
Description: 1 online resource (xxxi, 302 pages) : illustrations.
Contents: Introduction xix Chapter 1 Understanding Pinterest 1 Chapter 2 Who Uses Pinterest for Marketing and Why? 13 Chapter 3 What Makes Pinterest Valuable? 39 Chapter 4 Week 1: Set Up a Pinterest Account 57 Chapter 5 Week 2: Curating Content with Pinterest 75 Chapter 6 Week 3: Find and Attract Followers 89 Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107 Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123 Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145 Chapter 10 Week 7: Leveraging Boards for Better Reach 163 Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185 Chapter 12 Week 9: Using Pinterest to Engage with Fans 207 Chapter 13 Week 10: Pinterest Marketing Through Contests 229 Chapter 14 Week 11: Measure and Refine Your Strategy 243 Chapter 15 The Future of Pinterest Marketing 263 Appendix 1: Pinterest Marketing Resources 273 Appendix 2: Pinterest Tips from Top Marketers 277 Index 285
Series Title: Serious skills.
Responsibility: Jennifer Evans Cario.

Abstract:

Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the  Read more...

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