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Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Author: William Tyson
Publisher: Sterling, Va. : Stylus Pub., ©2010.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tyson, William, 1949-
Pitch perfect.
Sterling, Va. : Stylus Pub., ©2010
(DLC) 2009052302
(OCoLC)475455302
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Tyson
ISBN: 9781441651914 1441651918 9781579225452 1579225454
OCLC Number: 646828481
Description: 1 online resource (xvi, 224 pages)
Contents: Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media.
Responsibility: William Tyson ; foreword by Robert Zemsky.

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Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book  Read more...

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"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical Read more...

 
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