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Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Autor: William Tyson
Editorial: Sterling, Va. : Stylus Pub., ©2010.
Edición/Formato:   Libro-e : Documento : Inglés (eng) : 1st edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your  Leer más
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Detalles

Género/Forma: Electronic books
Formato físico adicional: Print version:
Tyson, William, 1949-
Pitch perfect.
Sterling, Va. : Stylus Pub., ©2010
(DLC) 2009052302
(OCoLC)475455302
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: William Tyson
ISBN: 9781441651914 1441651918 9781579225452 1579225454
Número OCLC: 646828481
Descripción: 1 online resource (xvi, 224 pages)
Contenido: Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media.
Responsabilidad: William Tyson ; foreword by Robert Zemsky.

Resumen:

Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book  Leer más

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"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical Leer más

 
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