passa ai contenuti
Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Autore: William Tyson
Editore: Sterling, Va. : Stylus Pub., ©2010.
Edizione/Formato:   eBook : Document : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Tyson, William, 1949-
Pitch perfect.
Sterling, Va. : Stylus Pub., ©2010
(DLC) 2009052302
(OCoLC)475455302
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: William Tyson
ISBN: 9781441651914 1441651918 9781579225452 1579225454
Numero OCLC: 646828481
Descrizione: 1 online resource (xvi, 224 pages)
Contenuti: Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media.
Responsabilità: William Tyson ; foreword by Robert Zemsky.

Abstract:

Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/646828481>
library:oclcnum"646828481"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
rdf:valueUnknown value: dct
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1161846>
rdf:typeschema:Intangible
schema:name"Universities and colleges--Public relations"@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:bookFormatschema:EBook
schema:copyrightYear"2010"
schema:creator
schema:datePublished"2010"
schema:description"Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media."@en
schema:description"How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/792888486>
schema:genre"Electronic books"@en
schema:inLanguage"en"
schema:name"Pitch perfect communicating with traditional and social media for scholars, researchers, and academic leaders"@en
schema:publication
schema:publisher
schema:url<http://site.ebrary.com/id/10545773>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=321115>
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=911881>
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.