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Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

著者: William Tyson
出版: Sterling, Va. : Stylus Pub., ©2010.
エディション/フォーマット:   電子書籍 : Document : English : 1st edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your  続きを読む
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Tyson, William, 1949-
Pitch perfect.
Sterling, Va. : Stylus Pub., ©2010
(DLC) 2009052302
(OCoLC)475455302
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: William Tyson
ISBN: 9781441651914 1441651918 9781579225452 1579225454
OCLC No.: 646828481
物理形態: 1 online resource (xvi, 224 pages)
コンテンツ: Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media.
責任者: William Tyson ; foreword by Robert Zemsky.

概要:

Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book  続きを読む

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"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical 続きを読む

 
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