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Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Author: William Tyson
Publisher: Sterling, Va. : Stylus, 2010.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:

Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book  Read more...

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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Tyson
OCLC Number: 840866003
Notes: Titre de l'écran-titre (visionné le 16 juil. 2012).
TRAITEMENT SOMMAIRE.
Description: 1 online resource.
Contents: 1) Telling Your Story: Is It a Good Report If It's Not Read?; 2) How Media Works; 3) Getting Started: Keeping on Top of the News; 4) Media Strategy: Prioritizing the Media; 5) Presenting Your Story in Writing; 6) Calling Media; 7) Media Sessions; 8) Resources for Contacting Media: Media Directories and Newsstands; 9) Presenting New Research Findings; 10) When Media Calls; 11) The Media Interview; 12) Radio and Television Interviews; 13) Opinion Articles; 14) Letters to the Editor; 15) Speeches; 16) Book Promotion; 17) Web 2.0 and Beyond; Appendices.
Responsibility: William Tyson ; foreword by Robert Zemsky.

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"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical Read more...

 
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